Authentic Comfort

A complete visual identity for a comfort and wellness brand.
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Authentic Comfort knew the importance of portraying their products' focus on comfort and support for the family. Our goal was to create a visual language that communicated the brand's dedication to research of comfort technologies with a soft, friendly handwritten aesthetic that would represent the product's honesty. The reddish-orange color was a choice that was made to express a warm welcome to customers to the realm of memory foam and comfort solutions; a world that is otherwise inundated with a cooler color palette and demanding messaging. The generous use of rich white space enhances a clean, modern and fresh presentation.