Through our ongoing relationship with Revman International and their license partnership with Vera Wang Home, we were awarded the opportunity to conceptualize and execute a visual campaign to promote the Spring 2017 Vera Wang Home collection.
With the launch of a new home collection, Vera Wang and Revman turned to the expertise of Mayo Studios to conceptualize a campaign that provided the consumer with a behind-the-curtain look at Vera Wang home.
We knew that it would be best to create a campaign that allowed Vera Wang to speak directly to her audience, as the label is a true extension of her inspirational lifestyle and timeless aesthetic.
Photography and Videography
In addition to creating still photography, we conceptualized a short brand film produced in our studio that would bring viewers into the mindset of Vera Wang’s approach to design for the home. To further ensure authenticity, Vera Wang insisted we use furniture from her home in Manhattan- giving viewers an even more intimate perspective into her world.
The content was distributed via digital media including the Vera Wang website, email marketing and all of the brand’s social media platforms. The campaign also had a physical presence via print advertising, product packaging and various retail collateral.