Metropolis

CREATIVE DIRECTION & PRODUCTION



Creative and video production for Metropolis Magazine branded content.

Metropolis Magazine approached Mayo to collaborate on creative planning and video production for a web series highlighting Benjamin Moore’s Century Paint launch. The videos would be tailored to the Metropolis industry-insider audience. Our concept was to authentically document interior design professionals — capitalizing on Metropolis' unique access to the designers — and capturing each designer's voice and process.

Each video features a designer: Antonino Buzzetta in his West Village apartment; Young Huh on-site at a project in Scarsdale, NY; and Villalobos+Desio at Fuigo in Manhattan. We documented the spaces and explored each designer's use of color and how the Century paint plays a key role in bringing their vision to life.

The videos are featured on the Metropolis Magazine website.