Kassatex

BRAND DEVELOPMENT

Since 2002, Mayo Studios has collaborated with Kassatex to hone their brand image via our creative services and production capabilities.

Always aspiring to be a leader in product design and quality, Kassatex required exquisite photography that would support this ethos. After successfully achieving increased brand awareness, Kassatex’s reach began to broaden both domestically and internationally amongst the world’s most recognized retailers.

Mayo Studios KassatexMayo Studios Kassatex
Mayo Studios KassatexMayo Studios Kassatex

Brand Strategy

In an effort to continually differentiate themselves in a competitive marketplace, Kassatex continues to rely on the support of Mayo Studios to swiftly provide key brand development solutions that effectively communicate their elegant sensibility. Our ongoing brand strategy keeps visual communications consistent across all platforms including digital, print, packaging, and retail collateral.

Environmental Design

The Kassatex showroom, designed by Mayo Studios, is located in the historic Textiles Building in midtown Manhattan and features custom-designed fixtures that display seasonal product in a manner that befits the brand. In addition to an attractive interior, the showroom has a unique visual merchandising opportunity with street-level windows on Fifth Avenue, thoughtfully designed and merchandised by Mayo Studios.

E-Commerce Development

As Kassatex continues to expand, the brand increasingly implements more direct-to-consumer initiatives, where Mayo Studios influences their consumer image; from design/ UI to content creation for other digital platforms.
Our relationship with Kassatex continues to evolve as we embrace a more holistic approach to their brand development strategy including expanded content creation, environmental design and of course, photography.
Mayo Studios Kassatex
Mayo Studios Kassatex
Mayo Studios Kassatex
Mayo Studios Kassatex
Mayo Studios Kassatex
Mayo Studios Kassatex
Mayo Studios Kassatex
Mayo Studios Kassatex