Since their founding in 2010, J. Queen New York has relied upon Mayo Studios for creative brand strategy and development. The JQNY portfolio of brands now includes: the flagship J. Queen New York, Piper & Wright, Oscar | Oliver and J. Brand. Mayo Studios provides art direction and production for each of these distinct entities.
We strategized and produced content that resonated with retailers and consumers alike, capitalizing on traditional print advertising; a preferred platform for their target audience.
As the marketplace evolves, Mayo Studios integrates video and other digital content into marketing strategies for the entire stable of J. Queen brands. This includes individual micro-sites and immersive e-commerce experiences, with each brand receiving a unique storytelling treatment.
Ongoing production of original content continues, while we simultaneously create full-scale campaign initiatives and bespoke technology integrations.